Ahahahahah.

Apparently Activision got in trouble with the UK’s Advertising people about their TV ads for it’s Call of Duty games. If you’ve never seen any of the ads, they basically show you what the game is like but it’s all pre-rendered CG. Meaning what they show you is not how the game looks. Most seasoned gamers can look at those ads and use common sense to see that the game doesn’t/won’t look like that. The UK advertising people, however, seem to have a problem with that.

“The ASA noted that the ads did not include any indication that the images shown did not reflect the quality of graphics of the games. While the scenes used communicated the themes of the game, they were not accurate representations of the graphics in the games themselves. We considered that this was misleading.”

Hah..hah…
This actually hit a little closer to home for me, in that I was talking with a girl at work at one point and she had mentioned how she and her sister had seen those ads and she commented that the game looked “really good”. I explained to her that that is not how the game really looks and she seemed slightly disappointed. She’s also is slightly frustrated with the fact that us guys here at work are “soo much better” than her at UT2004. Practice Kari!! ;)

Anyways, I think it’s a nice move on the Advertising people’s part because while Activision probably won’t get into any trouble for it with the defense of “everyone else is doing it” it will set a bit of a precedence that maybe these TV ads for other games need to start showing how the game really looks so people who aren’t seasoned gamers won’t be horribly misled.


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